This site uses cookies to provide you with a more responsive and personalised service. By using this site you agree to our use of cookies. Please read our PRIVACY POLICY for more information on the cookies we use and how to delete or block them.
  • Ambush marketing
    and the World Cup

Ambush marketing and the World Cup

16 November 2022

Gabriela Miranda, Legal Partner |

The Soccer World Cup is one of the largest sporting events, is highly attractive to boost sales and raise the positioning and recognition worldwide of merchants and owners of recognized brands, however, prior authorization from FIFA is required and implicitly of its official sponsors as well, who jointly with the authorized in each country, have the rights to combat any act tending to ambushmarketing.

In the following article, our partner Gabriela Miranda, expert in Intellectual Property, explains what Ambush Marketing is and the types that exist.