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  • Responsibility, obligations and sanctions for influencers in Costa Rica
Article:

Responsibility, obligations and sanctions for influencers in Costa Rica

26 October 2022

Nowadays the success of trademarks is not only measured by sales at a commercial level, but the importance of a trademark has also transcended to different elements such as status, reputation, positioning and recognition in the consumers. To achieve this positioning, companies and trademark owners have relied on the current trend of direct and indirect marketing by content generators also known as influencers.

The commercial activity and trademark positioning generated by the influencers in the different social networks has allowed the business sector to offer its products or services to specific and much wider audiences, reaching new markets and target audiences. It is undeniable the commercial reach of influencers in social networks is one of the main marketing mechanisms currently used.

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